Wednesday 3 April 2013
Tuesday 2 April 2013
Monday 1 April 2013
Evaluation - Question Three
What have you learned from your audience feedback?
Evaluation - Question Two
How effective is the combination of your main product and ancillary texts?
(Digipak & Magazine Advert)
Magazine adverts and digipaks are both created to help with promoting the product and and artist. Generally with these ancillary texts you will find that there is a certain theme that runs between them. For example certain, statements colours, images or texts. The theme itself is what will attract its target audience , they also fit within the genre that the music falls. For example the acoustic genre. The digipak and magazine will run with the theme and mood of the song using black and white dull colours that reflects the mood of the product, if they were to use bright colours with bold text then it is contrasting and may falsely attract the wrong audience.
Some ancillary texts may use images that have been used in the main product. For example some of the images that appear on the digipak were taken at the location(s) of where the main product was shot. What might also be included in the texts are lyrics from the media product. Often you will find, especially in digipaks, there is a section that includes lyrics to the song(s) that are on the single/album for the viewer to
read, sing along to etc.
Examples of real digipaks and magazine adverts -
Here is the magazine advert that we created to go alongside and promote our media product. It is a very plain and simple design which we felt would be more effective and would fit better in the acoustic genre. The one thing we made clear to stand out in our advert is the title of the song, we felt that this is main information were promoting and that we want the audience to remember so we decided on making it the centre of everything in much larger text than the rest. What you can also see that we have included on this advert is some quotes about the artist of the media product. Like anything else whether it be makeup, clothes, furniture etc you will also take a peep at reviews to see other peoples thoughts on it. This helps to promote the product further. We have also included where it is possible to download, share, watch , buy the media product. This is always helpful to an audience as it will direct them straight to where they can get to the product. The image that we used of the artist/character I think is quite bold as she is seated in front of a plain black background which makes her stand out more. However in normal genres we find that the artist is normally the main attraction or centre of magazine adverts, especially with genres such a pop. The texts that we have used are clear and easy to read and we stuck with a simple colour choice of white which I feel works well on the black background.
Here is is the digipak that we created to go alongside and promote our media product. There is a slight colour theme that runs through both the digipak and the magazine advert, of white and black. However we did in the colour blue so something stood out. The front cover we kept very simple, our genre is the complete opposite to genres such as 'pop' for example. An album cover for a pop artist is likely to be quite out there and include bold colours to make the album memorable. Acoustic is a lot more calm and laid back to we stuck with a simple image and decided to opt plain text so its easy for the audience to read. The back cover carries on with the sam colour scheme and has the same image as the front cover but smaller and it has been moved to the left. We used a bit more fancy text here to list the songs within this album. We included a barcode, the record companies logo and also a website dedicated to the artist. The inside panels we decided would look good if we used some images that we included in our footage for the video. One panel includes a collage of all the dance shots, which is something you wouldn't normally see in a digipak but it key footage within our video so we thought it would be nice to use. Another image is of the artist looking into a mirror, this image we took from the first shots we have in our video.We both really liked the idea we had to sing into the mirror as it seems self reflective, and thought it would make a good addition to our digipak to show an element of what the song is about. Another panel we have is of the scenery we see when we filmed at Hainault. We liked how the image seemed quite eery and it also fitted in well with our colour scheme. The final panel is an idea we had from analyzing other digipaks. In most digipaks you will panels that include the lyrics for songs on that album. Instead of taking up a whole panel with all the lyrics we to the song we thought it would be nice to just use the Chorus as it tells a lot about what the song is about. The idea of having the blue guitar in the shot, came from early footage we filmed of me playing the guitar. However when we looked over this footage we thought it best to leave it out and re-filmed playing an instrument later on and also in a different location. Although this particular guitar does not feature in our video we thought that this worked well with the colour scheme we had and added a nice splash of colour into the digipak.
Music Video (Main Product)
Here is our main product, a music video for the song 'Paper people' by Charly Houston. The genre of music we picked for our project was acoustic. To get some ideas for our video we researched into a lot of famous music videos to see if they would give use some inspiration. We the different shots we decided on all have their own specific meaning within the song. We used shots of the artist/character playing both the piano and guitar, the decision to use these wasn't anything to do with the character or emotions, it was mainly that the song shows a clear contrast changing from the piano to the guitar and we though it would look nice to show this. It also linked in well with the lip syncing of the song, we managed to film some nice shots of the artist/character sitting on a stool playing the guitar and singing. We also used a variety of dance shots within the video. This isn't very common within the genre of the music we had chosen. But we managed to make it work by using contemporary styled dancing to fit the flowing music of the song. The dance sections were something that were commented on quite a lot when people gave us some feedback during the process of editing, they agreed they it gave something unique to the video. We also decided on filming some footage in a popular forest near us called Hainault. We got some nice footage from there, especially the few shots we got of all the scenery from the forest. Overall we was very pleased with the outcome of our video as all our hard work seemed to pay off as we got some great feedback!
(Digipak & Magazine Advert)
Magazine adverts and digipaks are both created to help with promoting the product and and artist. Generally with these ancillary texts you will find that there is a certain theme that runs between them. For example certain, statements colours, images or texts. The theme itself is what will attract its target audience , they also fit within the genre that the music falls. For example the acoustic genre. The digipak and magazine will run with the theme and mood of the song using black and white dull colours that reflects the mood of the product, if they were to use bright colours with bold text then it is contrasting and may falsely attract the wrong audience.
Some ancillary texts may use images that have been used in the main product. For example some of the images that appear on the digipak were taken at the location(s) of where the main product was shot. What might also be included in the texts are lyrics from the media product. Often you will find, especially in digipaks, there is a section that includes lyrics to the song(s) that are on the single/album for the viewer to
read, sing along to etc.
Examples of real digipaks and magazine adverts -
My Magazine Advert
Here is the magazine advert that we created to go alongside and promote our media product. It is a very plain and simple design which we felt would be more effective and would fit better in the acoustic genre. The one thing we made clear to stand out in our advert is the title of the song, we felt that this is main information were promoting and that we want the audience to remember so we decided on making it the centre of everything in much larger text than the rest. What you can also see that we have included on this advert is some quotes about the artist of the media product. Like anything else whether it be makeup, clothes, furniture etc you will also take a peep at reviews to see other peoples thoughts on it. This helps to promote the product further. We have also included where it is possible to download, share, watch , buy the media product. This is always helpful to an audience as it will direct them straight to where they can get to the product. The image that we used of the artist/character I think is quite bold as she is seated in front of a plain black background which makes her stand out more. However in normal genres we find that the artist is normally the main attraction or centre of magazine adverts, especially with genres such a pop. The texts that we have used are clear and easy to read and we stuck with a simple colour choice of white which I feel works well on the black background.
My Digipak
Here is is the digipak that we created to go alongside and promote our media product. There is a slight colour theme that runs through both the digipak and the magazine advert, of white and black. However we did in the colour blue so something stood out. The front cover we kept very simple, our genre is the complete opposite to genres such as 'pop' for example. An album cover for a pop artist is likely to be quite out there and include bold colours to make the album memorable. Acoustic is a lot more calm and laid back to we stuck with a simple image and decided to opt plain text so its easy for the audience to read. The back cover carries on with the sam colour scheme and has the same image as the front cover but smaller and it has been moved to the left. We used a bit more fancy text here to list the songs within this album. We included a barcode, the record companies logo and also a website dedicated to the artist. The inside panels we decided would look good if we used some images that we included in our footage for the video. One panel includes a collage of all the dance shots, which is something you wouldn't normally see in a digipak but it key footage within our video so we thought it would be nice to use. Another image is of the artist looking into a mirror, this image we took from the first shots we have in our video.We both really liked the idea we had to sing into the mirror as it seems self reflective, and thought it would make a good addition to our digipak to show an element of what the song is about. Another panel we have is of the scenery we see when we filmed at Hainault. We liked how the image seemed quite eery and it also fitted in well with our colour scheme. The final panel is an idea we had from analyzing other digipaks. In most digipaks you will panels that include the lyrics for songs on that album. Instead of taking up a whole panel with all the lyrics we to the song we thought it would be nice to just use the Chorus as it tells a lot about what the song is about. The idea of having the blue guitar in the shot, came from early footage we filmed of me playing the guitar. However when we looked over this footage we thought it best to leave it out and re-filmed playing an instrument later on and also in a different location. Although this particular guitar does not feature in our video we thought that this worked well with the colour scheme we had and added a nice splash of colour into the digipak.
Music Video (Main Product)
Here is our main product, a music video for the song 'Paper people' by Charly Houston. The genre of music we picked for our project was acoustic. To get some ideas for our video we researched into a lot of famous music videos to see if they would give use some inspiration. We the different shots we decided on all have their own specific meaning within the song. We used shots of the artist/character playing both the piano and guitar, the decision to use these wasn't anything to do with the character or emotions, it was mainly that the song shows a clear contrast changing from the piano to the guitar and we though it would look nice to show this. It also linked in well with the lip syncing of the song, we managed to film some nice shots of the artist/character sitting on a stool playing the guitar and singing. We also used a variety of dance shots within the video. This isn't very common within the genre of the music we had chosen. But we managed to make it work by using contemporary styled dancing to fit the flowing music of the song. The dance sections were something that were commented on quite a lot when people gave us some feedback during the process of editing, they agreed they it gave something unique to the video. We also decided on filming some footage in a popular forest near us called Hainault. We got some nice footage from there, especially the few shots we got of all the scenery from the forest. Overall we was very pleased with the outcome of our video as all our hard work seemed to pay off as we got some great feedback!
Overall I feel like our main product and the ancillary texts are all effective. I think they work well together as we've kept with colour schemes and also simplicity. This shows that there is a theme running between all of them which shows consistency and doesn't confuse the audience. I think each of them fit within the acoustic genre and would attract the right target audience. I think both the digipak and magazine advert promote the music video fairly well and show a good representation of the artist and what her music is about.
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